Walk for Health” ~ An initiative aimed at encouraging people to walk more & bring about a positive, long term change in their lifestyle. With the Walk for Health initiative, Max Bupa, in association with TIMES NOW, has been successful in bringing alive its mission of helping customers lead healthier, more successful lives.
Max Bupa Walk For Health was launched in October 2012 and has so far inspired millions of Indians across age groups to incorporate walking into their daily lives. In its first season itself, Max Bupa Walk for Health (MB WFH) got a tremendous response with more than 18,000 people joining the mission.
In 2012, smaller walks were organized in Chennai, Kolkata, Ludhiana, Jaipur, Pune and Surat While grand walking events were organized in 3 cities-Delhi, Mumbai and Bengaluru. We organized thematic walk events (Family Walks, Heritage Walks, Health Walks and Food Walks) different cities to mobilise people and to help them sustain walking even post the main walk event.
In 2013 we continued with the activation and touched more than 14.8 million lives through various media platforms.
This year we want to break records and have more people walking. You can make this a reality!